Preferred by high net worth individuals! Dubai's Branded Residential Market Continues to Heat Up, Trading 86% Above Mainstream in 2023

迪拜，这座被誉为“沙漠中的奇迹”的城市，近年来在品牌住宅市场领域展现出了前所未有的活力与吸引力。

Dubai, the city hailed as the "Miracle in the Desert," has demonstrated unprecedented vitality and attractiveness in the branded residential market in recent years.

根据莱坊最新关于迪拜的报告指出，迪拜的品牌住宅成为全球高净值人士（HNWIs）的首选。数据显示，当前有69%的全球高净值人士表现出对在迪拜购置品牌住宅的浓厚兴趣，相较于2023年的59%，这一比例实现了显著提升。

According to the latest Knight Frank report on Dubai, branded residences in Dubai have emerged as the top choice for High-Net-Worth Individuals (HNWIs) worldwide. Data indicates that currently, 69% of global HNWIs express a keen interest in acquiring branded residences in Dubai, marking a notable increase from 59% in 2023.

随着全球高净值人群的不断增加和财富的不断积累，高品质和知名度让这些品牌住宅受到市场热捧，不仅装修水平高，还减少了买家对质量的担忧。自2022年12月以来，迪拜品牌住宅的每平方英尺价格增长了33%，达到4188迪拉姆（约1140美元）。

With the continuous growth of the global HNWI population and their wealth accumulation, the high quality and reputation of these branded residences have made them highly sought-after in the market. Not only do they boast superior finishing standards, but they also alleviate buyers' concerns about quality. Since December 2022, the price per square foot of branded residences in Dubai has surged by 33%, reaching 4,188 AED (approximately 1,140 USD).

迪拜的经济活力和良好的商业环境使其成为高净值人群的首选，这也推动了品牌住宅的发展。

Dubai's economic dynamism and favorable business environment have made it the preferred destination for HNWIs, thereby fueling the development of branded residences.

品牌住宅，是指由知名开发商或国际品牌管理的，具备高品质、奢华设计和完善配套设施的住宅项目。这些住宅项目通常融合了现代建筑美学、奢华生活体验和独特的地域文化，成为迪拜城市天际线的重要组成部分，并吸引着全球高端购房者的目光。

Branded residences refer to residential projects managed by renowned developers or international brands, featuring high quality, luxurious designs, and comprehensive amenities. These residential projects often integrate modern architectural aesthetics, luxurious living experiences, and unique regional cultures, becoming an essential part of Dubai's skyline and attracting the attention of high-end property buyers worldwide.

01/需求增长势头强劲 Robust Demand Momentum

莱坊最新报告显示，在全球HNWI调查受访者中，有83%表示有兴趣在迪拜购买品牌住宅，而GCC地区的比例则为46%，在我们的全球HNWI受访者中，东亚人（91%）最希望在迪拜拥有一处品牌住宅地产，这反映了迪拜品牌住宅市场的吸引力日益增强。

The latest Knight Frank report reveals that 83% of global HNWI survey respondents express an interest in purchasing branded residences in Dubai, compared to 46% in the GCC region. Among our global HNWI respondents, East Asians (91%) are the most eager to own a branded residential property in Dubai, reflecting the ever-growing appeal of Dubai's branded residences market.

高端品牌意味着高端租金收入。由于供应有限且需求旺盛，品牌住宅比传统房地产更能保持其价值，报告显示，在2023年，迪拜的品牌住宅地产的交易价格较主流市场溢价86%，远高于全球30-35%的正常水平，这样的投资保证了在未来转售时能获得可观的资本增值。

High-end brands equate to premium rental yields. With limited supply and robust demand, branded residences retain their value better than traditional real estate. The report indicates that in 2023, branded residential properties in Dubai traded at an 86% premium over the mainstream market, significantly higher than the global norm of 30-35%, ensuring substantial capital appreciation upon future resale.

许多迪拜品牌住宅项目由知名开发商或国际品牌进行管理，确保了项目的品质和服务的稳定性，这些品牌通常具有丰富的开发经验和良好的市场口碑，能够为住户提供更加专业和贴心的服务。

Numerous branded residence projects in Dubai are managed by renowned developers or international brands, ensuring the quality and consistency of services. These brands, with extensive development experience and stellar market reputations, deliver more professional and thoughtful services to residents.

并且迪拜品牌住宅往往提供大量豪华服务和设施，如健身房、游泳池、水疗中心和私人停车场等，住户还可以享受到全天候的保安、管家和私人厨师等服务，满足其高品质生活要求。

Moreover, Dubai's branded residences often boast an array of luxurious amenities, including gyms, swimming pools, spas, and private parking. Residents also enjoy round-the-clock security, butler services, and private chefs, catering to their high-end lifestyle aspirations.

这是为什么品牌住宅的需求在富豪中越来越大，价格也一直在飞速猛涨的原因。

These factors contribute to the growing demand for branded residences among the wealthy, driving prices upwards at a rapid pace.

品牌房产市场中的一个重要趋势是：越来越多的购买者是买来作为度假屋。只有14%的高净值人士希望将品牌住宅作为他们的主要住宅，而这一比例在净资产超过1500万美元的人群中上升至22%。

An essential trend in the branded real estate market is that an increasing number of buyers acquire these properties as vacation homes. Only 14% of high-net-worth individuals (HNWIs) aspire to make branded residences their primary homes, with this percentage rising to 22% among those with a net worth exceeding USD 15 million.

01/高净值人士的偏好和需求   Preferences and Needs of High-Net-Worth Individuals

大多数来自海湾合作委员会的外籍人士HNWI似乎希望在迪拜的品牌住宅房地产上投入相对较低的资金，91%的人准备在迪拜每花费600-999美元的品牌住宅。非GCC地区高净值人士更倾向于高额投资，近五分之一（17%）的人准备花费超过5000美元每平方英尺。对于个人净值超过2,000万美元的人中，这一数字则上升到23%。

Most expatriate HNWIs from the Gulf Cooperation Council (GCC) seem to prefer investing relatively lower amounts in branded residential real estate in Dubai, with 91% prepared to spend USD 600-999 per square foot on branded residences in Dubai. Non-GCC HNWIs, on the other hand, lean towards higher investments, with nearly one-fifth (17%) prepared to spend over USD 5,000 per square foot. Among those with a personal net worth exceeding USD 20 million, this figure rises to 23%.

在我们调查的高净值个人中，有59%的人将“高收益/投资潜力”列为在迪拜购买品牌住宅的首要驱动力，与“服务提供和实体设施”（59%）以及“品牌认同”（58%）并列。

Among the HNWIs surveyed, 59% cited "high yield/investment potential" as the primary driver for purchasing branded residences in Dubai, tied with "service offerings and physical amenities" (59%) and "brand affiliation" (58%).

对于那些净资产超过1500万美元的人来说，“服务提供和实体设施”（75%）是最重要的因素，紧随其后的是“品牌认同”（63%）。

For those with a net worth over USD 15 million, "service offerings and physical amenities" (75%) emerged as the most significant factor, closely followed by "brand affiliation" (63%).

02/品牌住宅的高投资回报率 High Investment Returns from Branded Residences

高净值人士对其价格上涨的期望也很高：超过三分之一（36%）的人认为在迪拜购买的品牌住宅在第一年内会增值5-10%，其中净资产在1000万至1500万美元的人群中，这一比例高达50%。

HNWIs also hold high expectations for price appreciation: Over one-third (36%) anticipate that branded residences purchased in Dubai will appreciate by 5-10% within the first year, with this percentage rising to 50% among those with a net worth between USD 10 and 15 million.

此外，还有30%的海湾合作委员会（GCC）外籍高净值个人和全球高净值个人预计，任何品牌住宅的价格将在12个月内上涨10-15%。

Furthermore, 30% of both GCC expatriate and global HNWIs expect prices of any branded residence to rise by 10-15% within 12 months.

高净值人士对品牌住宅市场的强劲价格上涨预期与这些住宅相对于市场其他部分的溢价有关，这些房产的定位高于传统住宅市场，因此有可能保持长期的转售价值。与全球平均溢价30%相比，品牌住宅在迪拜的溢价达到86%，而这种溢价更刺激了迪拜房产市场的蓬勃发展，且高端的客户都认可国际品牌的价值和稀有的供量。

The robust appreciation expectations of HNWIs in the branded residences market correlate with these properties' premium over other segments of the market. Positioned above the traditional residential market, these properties are likely to retain long-term resale value. Compared to a global average premium of 30%, branded residences in Dubai enjoy an 86% premium, which further stimulates the booming Dubai property market, with high-end clients recognizing the value of international brands and their scarce supply.

迪拜，它的豪华品牌住宅数量比世界上其他地方都多，去年更是击败了长期领先的南佛罗里达州，位居榜首。并且如今迪拜的奢侈品牌酒店项目数量正在飙升，而且价格也在飙升。

Dubai boasts more luxury branded residences than anywhere else in the world, surpassing long-time leader South Florida to take the top spot last year. The city is now witnessing a surge in both the number of luxury branded hotel projects and their prices.

可以说品牌住宅现在已经是迪拜的代名词，豪华品牌住宅运营商，如丽思卡尔顿、宝格丽、多切斯特系列和四季酒店都在利用迪拜高端住宅的需求，对这类住宅的需求深度就反映在朱美拉棕榈岛的宝格丽灯塔公寓每平方英尺13800 AED的记录上。

It can be said that branded residences have become synonymous with Dubai, as luxury operators such as Ritz-Carlton, Bulgari, The Dorchester Collection, and Four Seasons Hotels & Resorts capitalize on the high-end residential demand in Dubai. The depth of this demand is reflected in the record price of AED 13,800 per square foot achieved by Bulgari's Lighthouse Residences on Palm Jumeirah.

迪拜的品牌住宅市场正处于快速发展阶段，其独特的地理位置、稳定的经济环境以及丰富的投资机会为投资者提供了广阔的空间。

Dubai's branded residential market is currently in a rapid development phase, with its unique geographical location, stable economic environment, and abundant investment opportunities offering vast opportunities for investors. 

品牌住宅以其卓越的品质和完善的服务满足了高净值人群对高品质生活的追求，同时也为投资者带来了可观的投资回报。

Branded residences cater to the pursuit of high-quality lifestyles among high-net-worth individuals through their exceptional quality and comprehensive services, while also delivering substantial investment returns for investors. 

未来，随着迪拜房地产市场的持续繁荣和国际化程度的不断提高，品牌住宅市场将继续保持强劲的增长势头，成为全球投资者关注的焦点。

 In the future, as Dubai's real estate market continues to thrive and its internationalization level keeps rising, the branded residential market will maintain its robust growth momentum, becoming a focal point for global investors.

关注YOUDEE，了解更多迪拜房产动向。

Stay tuned to YOUDEE for more updates on Dubai's real estate trends.